Intelligence.
Made useful.

Backend systems for local businesses.
Ambitious products built from the same thinking.

Make your business work betterExplore our products
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Start Here

Start with your business idea. Work with Oliver to explore names, understand your preferences and shape a brand whose decisions stay connected as it develops.

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Meet Oliver.Datum’s recurring guide and assistant.
A little direction, when you need it.
Talk it through with Oliver

Let’s work out where to start.

Tell Oliver what you’re trying to achieve, what’s getting in the way, or what you’re still figuring out. He’ll help you find a useful next step.

Oliver’s conversation uses OpenAI GPT-5 Mini when connected. You choose what to send. The website does not save your chat history.

About this conversation

Your business
has enough to do.
Make the systems
do their part.

Running a local business is enough work without chasing information between spreadsheets, inboxes and tools that don’t talk.

We build the backend systems behind local businesses: internal tools, connected workflows and the structures that keep day-to-day work moving. Alongside that work, we develop our own digital products.

Systems for your business
A clear starting point.A connected way forward.A human in control.

Different problems.
One connected ambition.

Alongside our work with local businesses, we’re developing three products around the places where useful work gets stuck.

In development

Start Here

Build your brand.

A name is one decision in a much bigger picture. Start Here brings the business, audience, naming choices and creative direction into one guided workspace. Brand DNA keeps a versioned record of what you have chosen and the evidence behind it, giving subsequent work a clear foundation.

Explore Start Here
The idea becomes the reference.
Understanding
Direction
Brand DNAA brand.
With a reason.
Idea → exploration → decision
Product concept · not a customer project
In development

ShipSure

Release with evidence.

A suggested fix is the beginning of a decision. ShipSure carries that decision through triage, a defined repair boundary, Preview verification and an explicit human release step. Live evidence is recorded separately, so the state of a release remains understandable.

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Confidence has a paper trail.
FindingsInspect
ChangeReview
EvidenceDecide
A repair is a proposal.
Proof earns the release.
Workflow concept · no live release data
In development

Datum OS

See the whole business.

Datum OS is the operating environment we are developing for our own business. Mission Control brings the immediate work into focus. Brain Galaxy connects projects, evidence and memory. Conversations, scoped jobs and approvals turn that context into a visible sequence of decisions and outcomes.

Explore Datum OS
See the work. Follow the why.Relationship concept · not live business activity

Built around
your business.
Not the other
way round.

What are you trying to achieve?
What keeps getting in the way?

Customer information, enquiries, job tracking and internal handovers: we start with how your business actually works, then shape the system around it. That may mean connecting what you already use or building a backend from the ground up.

How we work
Backend systemsInternal toolsAI & automationConnected workflows

Have something in mind?

An idea, a difficult workflow or a system that should work better. Start there.

Let’s talk